The next big thing in chocolate world was released September 2017. After dark, milk and white chocolate, the 4th type (Ruby) chocolate was revealed to the world.
Location: The Bund in Shanghai.
Our task was to translate the key-elements of RUBY chocolate in a food, drinks & music experience. As the chocolate is marketed on millennials, who travel the world through their phone as nomads, searching for the intense, hedonistic indulgence. We took the press (Al Jazeera, BBC, Reuters,..) and Barry Callebauts biggest clients on a journey through the world, starting in France over Libanon through China, Japan, Thailand & America back to Belgium. All countries we have visited, were actively present through food, drinks & music.